![Related Grey - [rG]](http://images.squarespace-cdn.com/content/v1/63b743d4ba766470b7514aeb/af97fe1b-98b2-466d-80a1-5109274adabe/rG_yl.png?format=1500w)
RG CAPABILITIES
DESIGN
Design Theory is the backbone of all of rG’s operations. With an eye to current trends balanced by a solid base of fine arts and graphic design the team that is Related Grey approaches each project from the viewpoint of “How do we tell the story best?”
For us, design is worth sweating over. For you, our design will always seem simple, straightforward and delivered as discussed.
MOTION
Related Grey's work in motion graphics, we call them mnemonics or memory saving devices, has graced the spots and print materials of a huge number of clients around the world. We think it's what CG was made for. Your logo alive, with more than a spin, more than an assembly, more than expected, usually in about three seconds. It's the tag that ties the print to the TV campaign and brings the spot home.
3D MODELING & ANIMATION
3D modeling and animation is the heart of Related Grey. We'll often use these tools for comping because our highly skilled 3D artists are capable of modeling anything by hand and eye. At its simplest, it's your product, perfected. At the other end of the spectrum, it is full-on television production in HD with everything but the weather days.
LIVE ACTION PRODUCTION SHOOTS
We have extensive experience in green screen, studio, and outdoor live action production. Related Grey has access to multiple studios and our team works hand-in-hand with specific production partners. We are able to seamlessly integrate live action and CG post production together under one roof.
Related Grey’s background is big client and big agency. We bring that to the boutique that is rG. For years print was king. Campaigns are fleshed out for everything from local pitches to global campaigns.
Concepts are key. Execution is everything. We get that and love every minute of it. Print is a visual media and it’s the visual that captures the consumer’s attention but it’s the headline is what makes the visual jump. The two must be one to succeed.
CG COMPOSITING
Motion and static multi-layer compositing sounds simple, and is, when done from a knowledgeable and planned position. Whether dropping your talking head into one of our environments and moving, gently, to tie it together or layering six scenes from a multi-player game so that the viewer is there after :03 of :30, we believe in the seamless and unnoticed integration of images. Stills and video both get the same attention from planning the creation of elements to how they will come together.
SOUND DESIGN
Stock and purpose recorded effects shake hands with an underlayment of music that captures the mind and pulls it in, never intrusive unless desired to be an auditory smack upside the head that makes you look to see what hit you.
INTERACTIVE
Interactive design allows the viewer to involve themselves at their own pace. We strive for greatness that goes beyond that over-used word, intuitive. Humans like options that are clearly seen and sensibly organized. Great design brings those options to the viewer such that they know where to go and what they'll get when they arrive. We do great design.
HDRI
We continue to compile a library of unique high-resolution panoramas with matching HDRI radiance and reflection maps all specifically captured for use in automotive imaging utilizing 3D/CGI rendered sets and vehicles.