Related Grey - [rG]

Hyundai Sema 2018

hyundai sema 2018

We were lucky enough to work on Hyundai’s SEMA piece this year. The SEMA show is the “premier automotive specialty products trade event in the world”, held at the Las Vegas Convention Center. What we had to work with was some running footage of the all-new 2019 Veloster, footage we shot of the i30 N TCRs during the 2018 Pirelli World Challenge, and a grahics package of how they were going to treat the booth for the show.

They delivered the CAD model, we cleaned it up, generated assets and concepting began, here’s what we landed on. Thank you