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rG Case Studies

 

Scion - Ghost Glass

GhostGlass & rG - 

Hands down, this was a rad project! JUXT wanted to bring some ridiculous user experience to the 2013 auto shows for Scion. They had 4 stories they wanted to focus on: their 5 Hero cars (FRS, iQ, tC, xB & xD), Scion Racing, the Scion culture and the ScionAV experience. The concept was focused on interactivity and innovative technology to tell their story.

3 of the 4 Essences. L to R: Music, Culture and Racing

3 of the 4 Essences. L to R: Music, Culture and Racing

At the various auto shows throughout the country, they had several multi-touch 42” LCD screens throughout the Scion showroom and they developed a sick transparent controller card that activates the surface and responds to the user's choice. We came in to build out the numerous graphics contained within each of the 4 different essences (stories/menu items) so when the user chooses a section, digital content bursts from beneath the glass, whether it's the FRS and tC burning out, the xB exploding an interactive beat-making machine or the iQ doing backward burnouts showing its turning radius.

Early conceptual drawings of the formation for the different sections

Early conceptual drawings of the formation for the different sections

The 5 Hero Cars in their idle state ready for user interaction

The 5 Hero Cars in their idle state ready for user interaction

We got involved with this project thanks to our good buddy Jeff Whitney who worked with JUXT and was heading up the project. By working closely with him and his team, we were able to develop all the graphical elements to maintain their perspective and stay true to their vision.

Different energies under each card can be seen depending on what is selected

Different energies under each card can be seen depending on what is selected

This project was heavy in both the 3D and 2D worlds with many layers to each asset delivered. In some cases we had to deliver several assets separately to the programmers because each state of animation had an individual action assigned to it. We worked directly with the developers to get it as fast and efficient as possible. We provided about 30 separate png sequences and because there is a possibility of eight users on one of the surfaces enjoying the GhostGlass experience at one time, it had to run smooth.

Separate audio elements for the beat-making machine

Separate audio elements for the beat-making machine

There were five complete CG cars, two of which had their own highly detailed car wrap that was custom built to match their real life racecar wrap. Each composited car had several layers to it, like tire tread trails, stylized tire smoke trails depending on the style of the car, head lights, tail lights and glass shards. All combined, it made good looking cars moving through the environment.  

Look...we're working

Look...we're working

It was really cool to see the progress on this project. There were a lot of motion tests and different looks developed to come to the end result and the work paid off. 

It was awarded Site of the Day on the FWA from the JUXT site, which broke down the project. Vroom

Lights, smoke, trails, electricity.

Lights, smoke, trails, electricity.