Related Grey - [rG]

the projects


rG - Brand Identity Development


We understand the importance of Brand Identity. Without words, your logo is telling your most important story. It represents where you have been, and even more, where you are going. We understand that first impressions are key and that a story is most valuable if it is remembered. For us there is no simple formula to creating a logo. Taking anywhere from 4 to 20 rounds, the process is about you.

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First steps often involve us getting to know you better. A lot of research is done to understand your company's background. The philosophy of who you are and why you do what you do is vital. We then do extensive research of your projected market. We want to know how to most efficiently reach them, because if we miss them, we miss everything.  These elements are emphasized from the beginning because without this information your story can easily get lost and misunderstood.

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As we understand your story better we can begin to formulate and research directions. Our team then begins collaborating ideas and possibilities. From there rough drafts are created. These drafts are often hand-drawn and have notes of your thoughts and input written all over them. It is this basic yet valuable information that then allows us map a direction that best captures your identity.

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Oftentimes, you see your story a specific way and find it difficult to convey what you see. With the early stages, we create more complete drafts that often have drastic variations. We make it a priority to meet with you after every round to discuss these variations with you so that when we hit the drawing board again we can be confident that your story is being unfolded and told clearly.

With each round drafts quickly become finalized versions and we make sure the story is exactly how you dreamed it would be. No detail is to small for us, and we understand that a simple change of color can make a world of difference.

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As your story is unique to who you are, every logo is unique and the process is never the same. We work with you from beginning to end to ensure that your story is captured and told as powerfully as possible. 

Joey Prentiss