LG Global - Mnemonic Animation & Sound Design
Building out the global LG motion mnemonic was one of our favorite projects of the year. Any project under John Doyle's creative direction guarantees a killer concept brought to life.
Having Carlos Ramirez direct the sound design was a privilege for our team. Carlos's unique ear for audio subtleties and ultra balanced sound layering was key to the process. Check out some of the variations in the motion piece above.
A cool challenge was completely rebuilding the LG logo in a 3D environment. It was important to the team and client that the 3D element was not overdone. We wanted to make sure there was a clean simple approach to the dynamic animation to the logo, Isaiah and David were able to achieve that in record time!
Here's a quick example in context: